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Highlights from SWS 5-7 April

Startup Weekend Stavanger 2013 from Morten Gjerstad on Vimeo.



Jan 24
  • Registration Starts
  • Welcome & Speakers
  • Christian Rangen: The Next Big Startup Scene ….which you’ve never heard of.
  • Pitches Start
  • Dinner & Networking
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Sosialising


Jan 25
  • Fresh start full of energy!
  • Mátyás Kolsofszki: IPR
  • Olav Mellemstrand: Business Model Canvas
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Mentors help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Jan 26
  • Fresh start full of energy!
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Mentors arrive… ASK QUESTIONS
  • Mentors arrive and pitch training
  • Dinner
  • From Canvas to Customer: Inspiration from 63 rejections by Ian Jenkins
  • Final pitches
  • Judging & awards
  • Wrapup
  • Go home!
Platinum Sponsors

Mátyás Kolsofszki

RTTP - IP & Business Development Manager, Prekubator TTO

Matyas will give a speach about
- importance of Intellectual Properties
- IP strategy and IP management
- commercial value of the intellectuals and IP transactions
- Business development and intangible assets

He has an extensive background:
Technology Transfer Professional with extensive knowledge in biotech, medtech and natural sciences. Over 8 years comprehensive experience on Intellectual Asset Management, specialised on portfolio management, technology verification and valuation, licensing and IPR. Additional focus on innovation strategies, innovation management systems, education and networking. Throughout my career, I worked with a couple of dozen high-tech start-ups on business development and over 100 science based technologies as IP and technology manager.

Specialties: Intellectual Property & Asset Management, project generation and innovation management, start-up development

Christian Rangen

Co-Founder & Partner, Engage - Innovate

Christian Rangen, our veteran SWS mentor will be giving the opening keynote speech this year, titled, "Kick-ass: Making Disruptive Innovation Work For You"

Christian is the co-founder and partner in Engage Innovate – a Scandinavian management consulting company. He teaches a range of executive development programs regularly at BI Stavanger. He is also the co-author of three management books. Christian is also the happy owner of the boutique hotel and management camp -Villa Vista Taiba in Ceara, Brazil.

Silver Sponsors

Snorre Kjesbu

Vice President and General Manager TelePresence & IP-Phone Business Unit Cisco   |   LinkedIn

Snorre Kjesbu is the Vice President and General Manager for the Collaboration Endpoint Technology Group (CETG). This is a global organization responsible for all of Cisco’s collaboration hard endpoints including the Cisco IP Phones and TelePresence products. As the leader of CETG, he provides direction for product management, operations, innovations and development. His global team is primarily located in the USA, Norway, China and India.

Prior to this role, he led the TelePresence Systems Business Unit (TSBU) where he was responsible for all Cisco TelePresence endpoint products, which range from personal soft clients (Movi) to full room immersive systems.

Before joining Cisco, Kjesbu was Senior Vice President for Tandberg’s Endpoint Product Division where he was responsible for the development and innovation of all Tandberg’s video endpoints. Prior to Tandberg, he was a Technology Program Manager at ABB with responsibility for ABB’s research and development on wireless communications. Kjesbu and his team at ABB were awarded the Wall Street Journal Innovation award for their work on wireless sensors in 2002.

Kjesbu serves on the board of directors of several IT-companies, and holds more than 20 patents in the area of communications and video conferencing. He is frequently invited to speak at key events and was a guest lecturer at the Stanford Network Research Center in Stanford University.

Ian Jenkins

'SVP Sales Operations & Demand Generation, Cxense   |   LinkedIn

Ian Jenkins is a veteran within international sales of technology. He was promoted after losing his first million dollar sale and has consumed and facilitated more sales trainings than any normal human should.

Toril Nag

Executive Vice President Telecom   |   LinkedIn

Executive Vice President in Energy and Telecommunications company Lyse, responsible for Lyses Telecom business which includes a number of Fiber companies in Norway and Denmark, the Digital Services provider Altibox, alarm business Noralam as, and our technology company Lyse IT as.
Started the Technology/Telecom activity in Lyse in 2000 - now a plus 2 Bn NOK revenue business with more than 470 employees. Initiated the Altibox Franchise concept for build-out of fiber-optic networks in Norway.
Holds a Sivilingeniør degree (Honours degree) in Computer Science from University of Strathclyde in UK and leadership training from Norwegian Business School BI
Broad management experience from various positions within the Technology Industry and Finance Business, 14 years of top management/CEO experience.
Board experience from a range of OSE listed, NYSE listed and unlisted R&D, Energy and Technology companies, and from national Innovation Associations (ICT Norway, NRC). Have been guest lecturer at BI in Corporate Governance.
Mentor in - and startup sponsor of - Nettverk Stavanger, a network for young professionals in Stavanger. Guest Lecturer at the University of Stavanger Master of Management programme.
Started Girl Geek Dinners Stavanger - part of a global technology network which goal is "to inspire a new generation of technologists & support those in the industry at present" - see more at
Passionate about customer experience and brand development.

Sonja Chirico Indrebø

Senior Vice President IT and Chief Information Officer for Statoil   |   LinkedIn

Sonja Chirico Indrebø is Senior Vice President IT and Chief Information Officer for Statoil and has held this position since beginning of 2011. Statoil is an international energy company with operations in 34 countries. Sonja is responsible for the global information technology strategy and all the company’s IT that supports Statoil employees and help drive strategic company priorities. This includes Information Technology, Information Management and Information Security and touches all areas of the company from exploration and drilling to marketing and sales.

Sonja’s career spans more than two decades within the Oil and Gas Industry. She worked for six years as an instrument and telecommunication's engineer in Aker Engineering (now Aker Solutions). She joined Statoil in 1998 as a senior engineer in offshore telecommunications. Since then she has held multiple technical and leadership positions mainly within the company’s IT business. She has been responsible for large scale projects and also operations of the global IT services, both applications and infrastructure.

She graduated from University of Surrey, UK, in 1992 with a BEng’s degree in Electronic and Electrical Engineering (siviliingeniør).

Bronze Sponsors

Eivind Gransaether

CEO, Mirmorax AS   |   LinkedIn

Eivind Gransaether is founder and CEO of Mirmorax AS, an industry leader in sampling, monitoring and processing solutions to the oil & gas industry. From starting the company in 2009, it has now grown to a company with a global reach and offering multiple technology products.

Eivind is from Trondheim and holds a MSc degree in Marine Science & Subsea Engineering from the Norwegian University of Science and Technology (NTNU) in Trondheim on which he has based his engineering and subsea career. His management education started at Solstrand YL and continued with an MBA in Strategic Leadership from NHH/HEC/NUS.

Before starting Mirmorax, Eivind was Commercialization Manager and Subsea Engineering Manager at Roxar, now part of global Fortune 200 company, Emerson. In his role as Commercialization Manager, Eivind was responsible for the commercialization of new innovations within technology, software and services systems and bringing these products to market. His global experience in oil and gas started in Roxar in subsea technology development. He then moved into management of sales in Houston followed by managing the Europe & Africa region from London, where he led a highly qualified sales force and was responsible for all commercial and administrative activity.

Eivind was also co-founder of co-founder, board member, Chairman of Smarthaus AS, working in the field of advanced reliability analyses software.

In 2010 Eivind won the L A Enger Innovation Award for most promising innovation by Polyteknisk Forening based on this patented sampling technology.

Shawn Le Maitre

Investment Manager

Shawn Le Maitre has been working as an Investment Manager with Statoil Technology Invest since June 2012. Before joining Statoil he worked as the Sales Director for a Norwegian SME (TCO AS), and has held various Business Development and Field services management roles for Schlumberger. His extensive experience in sales/business development and technology, gives him a unique perspective when it comes to SME development and growth. Shawn also currently holds board member and board observer positions for two Norwegian SMEs.

Rune Høyvik Rosnes

Business Development Manager

Rune Høyvik Rosnes is a Business Development Manager in Oceaneering where he works with game changing technology development for subsea oil & gas applications. He is constantly paving the way for disruptive innovation in various industries and this has led him to work with innovative partners such as ESA, NASA, Exxon Mobil, Shell, Statoil, GE, UiS, NTNU and others.

As a member of the board in the Space & Energy Network. he is currently working on making a Mars Base analogue in Stavanger for the ISU Space Studies Programme planned to take place in 2016. Also a member of the Program Committee at Underwater Technology Conference 2014 in addition to his role as CEO and founder of technology company Forus PRT.

Olav Mellemstrand

Economy   |   LinkedIn

Finished an economy degree at the University of Stavanger, and won the regional final of Venture Cup, two out of the three years as a student. In the years after graduation, he focused on assessing the commercial potential research for Prekubator TTO.
He and his colleague Atle Riskedal, resigned after almost three years, and established Synesvarden AS, to provide the methodology that a TTO works after, to the private sector. Synesvarden’s biggest contracts are:
-Accel, 5-9 day course for start-up companies /
students at Osterwalder Buisness Model Canvas,
- The daily management of Ipark Jæren and
Entrepreneurship of Jæren Product development
- Public collection of capital for private companies
- The strengthening of local value chains for three commissioners

Mari S. Espedal

p u r i o s i t y Founder and owner

Mari S. Espedal is a true cultural explorer with passion for knowledge, learning and innovative thinking. She is energized by change and development of new ideas, concepts and strategies to meet future needs – staying focused on results with a strong driving force to explore beyond standard mindsets. Having her own company p u r i o s i t y, she courageously challenges and advise clients and corporations to ignite their curiosity and creativity for strategy delivery. Living in Calgary enables her hands on opportunity to explore and work with new global business trends and concepts from a Canadian/US perspective.

Mari has over 15 years of international experience in leading global positions within branding, strategic communication, innovation and people development.
She has e.g. held the position as Group Communications Director of Skretting Group and also been responsible for the Laredal Brand as Global Brand Manager in Laerdal Medical. For full CV, please visit Mari S. Espedal on LinkedIn.

Harald Sævareid

Designer and Studio Manager

Harald is dedicated to create better user experiences and improved business opportunities for his customers. As a designer he has been developing trash-bins on the Guatemalan countryside, designed a professional, life-saving CPR device at Laerdal Medical and has lately he has been busy creating user-friendly interfaces for critical systems in the oil & gas industry.

Harald is the studio manager for the Stavanger branch of the design agency Halogen, working with clients from different business areas mapping out the real need, then prototyping and then designing solutions that fits into the workflow of the user.

Harald has since late 1990s taken care of the users perspective in tourism, fish, health, energy, transport, retail and research.

Jeremy Hugall
Andrea Rocha
Karen Elisabeth Ohm Heskja
Sjur Eivind Usken
Anna Khomeriki
Natalie Hilton

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